Activities involved in the Supplier Relationship Management (SRM) macro process include which of the following?

Supplier Relationship Management (SRM) is a strategic approach that organizations use to manage and optimize their interactions with suppliers. The macro process of SRM encompasses various activities aimed at building and maintaining positive and effective relationships with suppliers. One of the critical components of this process is supplier evaluation and selection.

Supplier evaluation and selection are fundamental activities in SRM because they enable businesses to identify the best suppliers based on various criteria such as quality, reliability, cost, and alignment with the company's strategic objectives. This involves assessing potential suppliers' capabilities and performances through a structured method, which may include analyzing their financial stability, production processes, and compliance with industry standards. Making informed decisions at this stage is crucial as it impacts the overall quality of products, costs, and ultimately, customer satisfaction.

In contrast to this, order processing, customer feedback, and production scheduling, while important in the overall supply chain ecosystem, do not specifically pertain to the SRM macro process. Order processing relates more to the logistics and operations side of the supply chain, customer feedback focuses on the end-user experience, and production scheduling is about managing internal manufacturing processes. Therefore, supplier evaluation and selection stands out as the most relevant activity within the context of SRM.