Customer order fulfillment is primarily about?

Customer order fulfillment primarily revolves around delivering products to customers. This process encompasses a series of activities aimed at ensuring that customer orders are processed accurately and delivered in a timely manner. It includes picking the items from inventory, packing them appropriately, and shipping them to the customer. The ultimate goal of customer order fulfillment is to meet customer expectations and ensure satisfaction with their purchase experience.

While preparing products for manufacturing, receiving products from suppliers, and managing warehouse inventory are all important aspects of supply chain management, they do not specifically focus on the final step of delivering the product to the end customer. In contrast, order fulfillment emphasizes the completion of the sale and the direct connection to customer satisfaction, making it a critical function in the supply chain process.