In supply chain management, which of the following is essential for capturing market share in early product phases?

Capturing market share during the early phases of a product launch relies heavily on product availability. When a new product is introduced, having it readily available for consumers is crucial. This can mean ensuring that the product is in stock across distribution channels, readily visible to customers, and able to meet initial demand without delays. If potential customers cannot find the product when they are eager to purchase it, they may turn to competitors, which can adversely affect the product's initial market penetration and potential long-term success.

While effective marketing strategies and diversified product offerings are important for attracting consumers, their impact can be diminished if the product itself is not available to buy. Similarly, while cost leadership can contribute to competitive advantage in the long run, during early product phases, consumers prioritize immediate access over cost considerations. Therefore, having a strategy that prioritizes product availability is essential for securing market share effectively from the outset.