What aspect of supply chain management does order fulfillment focus on?

Order fulfillment primarily centers on ensuring that customers receive their products in a timely manner, which is essential for maintaining customer satisfaction and loyalty. This process involves managing inventory levels, processing orders efficiently, and coordinating logistics to ensure that the right products reach the right customers at the right time.

Focusing on customer satisfaction through timely deliveries means that supply chain managers must consider various factors, such as demand forecasting, inventory management, transportation logistics, and communication with customers about order status. Successful order fulfillment can enhance the overall customer experience and contribute to repeat business, making it a critical function within supply chain management.