What does a marketing and sales strategy focus on?

A marketing and sales strategy primarily focuses on segmenting the market and positioning products effectively. This process involves identifying different groups within the target market, understanding their specific needs, preferences, and behaviors, and then tailoring marketing efforts to meet those requirements.

Positioning is about creating a distinct image and identity for a product in the minds of consumers, which is crucial for differentiating it from competitors. This strategic approach helps to maximize the appeal of products by aligning them with the desires of particular market segments, thereby increasing the likelihood of sales success.

In contrast, developing new product portfolios relates more to product development and innovation rather than the marketing and sales aspects. Determining production processes is focused on operational efficiency and manufacturing capabilities, while establishing delivery schedules is more about logistics and supply chain management. Thus, option B accurately captures the essence of what a marketing and sales strategy aims to achieve.