What is the final step in achieving strategic fit between competitive and supply chain strategies?

The final step in achieving strategic fit between competitive and supply chain strategies is matching supply chain responsiveness with the implied uncertainty of demand. This step is crucial because it ensures that the supply chain is designed and operated in a way that can effectively respond to the variability of customer demand while simultaneously aligning with the overall competitive strategy of the organization.

When companies understand the nature of demand variability for their products—such as whether it is predictable or unpredictable—they can tailor their supply chain strategies to either be more responsive or more efficient. A responsive supply chain is essential for products with high demand uncertainty, as it allows for flexibility and quick reaction to changes in consumer preferences. Conversely, a more efficient supply chain is better suited for products with stable, predictable demand, where cost minimization is a priority.

This alignment ensures that the supply chain not only meets customer expectations effectively but also supports the company's broader strategic goals, allowing for competitive advantage in the marketplace. Thus, achieving this match is the culmination of a strategic planning process that integrates both competitive and supply chain considerations.