What is the role of logistics in the supply chain?

The role of logistics in the supply chain is primarily focused on coordinating the flow of goods and services. This involves various activities such as transportation, warehousing, inventory management, and order fulfillment. Effective logistics ensures that products are delivered to the right place, at the right time, in the right condition, which is crucial for meeting customer demand and maintaining satisfaction.

By coordinating these functions, logistics facilitates seamless operations within the supply chain, enabling businesses to function efficiently and respond quickly to market changes. It acts as a central point that integrates different elements of the supply chain, ensuring that all parts work together to achieve common goals, such as minimizing costs and maximizing service quality.

In contrast, enhancing product features, managing supply and demand, and designing new products are all important aspects of supply chain management but do not directly relate to the logistics function. While they contribute to the overall effectiveness of the supply chain, they do not encompass the specific roles that logistics plays in ensuring the physical movement and storage of goods.