Where is revenue generated in any supply chain?

Revenue in any supply chain is primarily generated by the customer. Customers are the end consumers who purchase products or services, thereby providing the revenue that flows through the entire chain. When customers buy goods, they are effectively driving the demand that influences production, procurement, and distribution processes across the supply chain.

While intermediaries, suppliers, and manufacturers play crucial roles in the supply chain, such as facilitating the movement of goods, sourcing materials, or producing final products, their functions are ultimately geared towards meeting customer demand. The financial transactions that occur within the supply chain—payments to manufacturers, suppliers, and intermediaries—are all made possible by the initial transaction with the customer. Therefore, the ultimate source of revenue in a supply chain is the customer, as they are the ones who purchase the products and services being offered.