Which phase comes after customer order entry in the supply chain process?

Following customer order entry in the supply chain process, the phase that comes next is customer order fulfillment. This phase involves the execution of the order placed by the customer, including picking items from inventory, packing them, and preparing them for shipping. It is crucial as it directly impacts customer satisfaction and the overall efficiency of the supply chain.

Customer order fulfillment encompasses several critical activities: inventory management, order processing, and logistics. This phase ensures that the right products reach the customer in a timely manner, which is vital for maintaining service levels and managing customer expectations.

The other options represent different stages or aspects related to customer interaction but do not directly follow the order entry phase in terms of supply chain logistics. Customer order receiving refers to acknowledging or confirming the receipt of the order, which typically occurs simultaneously with order entry. Customer arrival could pertain more to the customer's experience at a physical location, while customer feedback analysis comes after the fulfillment phase, where insights from customer interactions are gathered to improve future processes. Thus, customer order fulfillment is the clear follow-up action in the supply chain process after an order is entered.